Products need to work for users. But how do you know if it works? Spend months developing the business only to find out it doesn’t meet your customers needs? User testing allows you to know who your customers are and what they need, ensuring that you create valuable products right from the start.

It’s easy to shoot for the moon right from the start. But did Facebook look the way it does now, right from the start? Iterative development and prototyping helps you incrementally improve your product as you build and test, meaning nothing is left to chance or assumption while also helping you get to market as quickly as possible.

So you’ve got the perfect product, now what? Hope that the dam is full when you open the floodgates? You need a solid go to market plan which gets your product in the hands of real customers and keeps it there, building your initial tribe of loyal followers and creating brand ambassadors that the spread of your product happens organically, without spending millions of ‘spray and pray’ marketing campaigns.

Business take a long time before they are profitable. Often they need skills, funding and support for years before they are able to start achieving their goals and reaching their ultimate potential. Frontier Lab has an incubation space for promising businesses which offers everything from office services, skills and help with funding giving select promising businesses the opportunity to hit the ground running and make stronger propress, faster.